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The Psychological Impact of Feeling Misunderstood: Insights for Customer Relationships and Support Teams

As social beings, humans have an inherent desire to be understood and validated by others. When we feel misunderstood, it can evoke a range of negative emotions and have a profound impact on our well-being. This phenomenon holds true in various aspects of life, including customer relationships and interactions with support teams. In this article,…

Help! The subscribers to my software are idiots!

They keep clicking on things that they shouldn’t. They delete stuff and then complain and take up my developer’s time with reinstatement requests. Why can’t they just use the program how it is supposed to work and not make mistakes?! It’s so obvious what each button does and how it works. Why are my subscribers…


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